Vans

On March 16, 1966, at 704 E. Broadway, in Anaheim, California, brothers Paul Van Doren, James Van Doren, and three other partners opened up the first Vans store. The Van Doren Rubber Company manufactured shoes and sold them directly to the public. On that first morning, twelve customers purchased Vans deck shoes, which are now known as "Authentic".

The company continued to grow into the 1970s. During this period they also produced wool lined canvas and rubber mukluks under contract to the U.S. Department of Defense and the U.S. Air Force.

Skateboarders who liked Vans' rugged make-up and sticky sole were seen wearing Vans all over Southern California in the early 1970s. In 1975, the Vans "#95", known today as the "Era", was designed by Tony Alva and Stacy Peralta. With a padded collar and different color combinations, the Era became the shoe of choice for a generation of skateboarders due to the non-slip bottom being more conducive for a better grip.

In 1976, Vans introduced the "#44" shoe, and with the help of skateboarders and BMX riders the Vans "Slip-On" became all the rage in Southern California. By the end of the 1970s, Vans had seventy stores in California, US, and sold through dealers, both nationally and internationally.